China grants Sound Trademark to Tencent

QQ chat software, which was launched by Tencent in 1999, has finally been granted a sound Trademark. It’s “Di Di Di Di Di Di” notification sound has been granted the sound mark.

The application, after being rejected by the China Trademark Office and later by Trademark Review and Adjudication Board, was finally allowed by the High People’s Court in Beijing. The court has granted sound mark to QQ only with the product it is used with.

Hence, the court has said that sound mark can be granted but only on the product that actually uses the mark, and with any other product.

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