In an application submitted by the Oxford University Press (OUP) on behalf of the Oxford University, the word “Oxford” has been sought to be trademarked for a wide area of use such as ‘provision of training, downloadable or printed documents, sporting, and cultural activities, maps, tickets, newspapers and journals.’
According to OUP, the step has been taken in the face of uncertainty that surrounds the Brexit.
The bid has been widely disapproved by the residents of the city who are carrying business with the same name. They say that, if granted, the trademark with adversely affect their businesses.
The OUP has, on the other hand, said that it will only pursue a claim if it believes that their rights have been infringed.